About Shar Mackey

Shar - President and Designer

Shar Mackey has designed for some of America's most well recognized brands lending her signature designs becoming her seal of authenticity, quality, and craftsmanship through fine metal hardware design, and luxury fabrics. Currently, Shar is working on the design and development of her capsule collection. Her signature luxury line of handbags, jewelry and small leather goods is set to launch this year.

Shar has a keen eye for combining beautiful forms with functionality. She possesses the expertise to recognize a 2D idea and be able to visualize it in 3D.

Shar’s most recent works were to refocus the design collection for Malibu-based international luxury handbag and jewelry brand CC SKYE. Before moving to California, Shar worked in New York for Jones Apparel Group, BCBGMAXAZRIA, and Tommy Hilfiger.

Since founding her own creative consultancy agency, Geoni Studios, Shar Mackey has produced, designed, and directed special collections for Oscar de La Renta, Treesje, Rough Roses, and Baby Phat. Utilizing her specialties in handbags, custom hardware and costume jewelry, Shar was able to bring her signature design aesthetic to each of these brands while still maintaining their brand image and authenticity. Shar Mackey got her start into the world of design in the early 2000s at Knoll, Inc., in New York under the guidance of the creative director, Karen Stone. She designed their holiday window displays for their Soho storefront.

After studying at the prestigious Pratt Institute, Shar designed and fabricated her own Rotaria chair, which was later on exhibition at the International Contemporary Furniture Fair. The chair was drafted from dress pattern paper, which led to Shar Mackey embracing her passion for draping and pattern making and a career in the world of fashion.

Shar Mackey’s designs are widely recognizable and featured in campaigns for US and international magazines including Vogue, WWD, Harpers Bazaar, Elle, InStyle, Lucky and Marie Claire as well as trend magazines across the globe such as L’Officiel. Her designs have been on display at Barneys, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Fred Segal, Takashimiya, Bloomingdales, Nordstrom, Macy’s, and Target. Shar Mackey not only designs high-end leather bags and celebrity “it” bling, but she translates that same beauty into affordable designs for the masses.

Her handbags and clutches regularly appear on the fashionable arms of celebrities including Fergie, Giuliana Rancic, Hilary Duff, Olivia Palermo, Whitney Port, Selma Blair just to name a few. An east coast native, Shar now lives in Los Angeles where she continues to draw design inspiration from her day-to-day life in sunny California and the inspiring cities of her worldly travels.

“For me, great design is not just about creating something new, but it’s about reeducating the eye by reinventing the different glamorous appeals that shape fashion design into something new.” – Shar Mackey